Challenger and Future Telco: Telco markets worldwide are in flux. Incumbent operators are threatened by challengers like new market entrants, merged operators, and regional players. Challengers are seeking rapid growth and ways to compete with incumbents. The IT and Network worlds are merging, cloudified service operations is the name of the game, integration of product, marketing and technology planning is key and adopting organizational structures and processes for Internet and Software companies is the vision. We help understand the required shifts from a product, marketing, technology, organization and process perspective in order to define and follow through on customized, pragmatic and hands-on actions for successful market positioning. Detecon translates challenger strategies for Telco’s worldwide from both market positions – fending off challengers or disrupting incumbents.