Published 11.03.2010
Microsoft OneApp is a new middleware technology that enables the usage of mobile apps on midrange mobile phones. OneApp addresses a major gap: midrange phones constitute more than one third of the total phones sold and are technically capable of running compelling mobile applications. Still, mobile applications are not popular on midrange phones. By creating a platform for midrange phones comparable to the Android platforms for smartphones, Microsoft hopes to enlarge the market for mobile applications by extending it towards the low-revenue end. For Microsoft, this is an opportunity to widen its influence in the attractive mobile market beyond its mobile phone operating system.

Language: English
Format: Download